“Can I earn on Instagram?” is one of the most popular questions recently. This is one of the most frequently asked questions, so I decided to write an essay to address it.
Many firms have begun to advertise their products and services on Instagram, using the profiles of other Instagrammers (apparently there is now a word for that as well) that have thousands or millions of followers, or who have a high level of interaction and a small number of followers (we will see this later).
If you think you need tens of thousands or millions of Instagram followers to make money, I’m here to tell you that’s not the case. If you believe it is simple, I am here to tell you that is not the case. Making money on Instagram isn’t easy, but it’s also not impossible. In essence, this is a job that needs long hours, a high level of productivity and innovation, a well-thought-out strategy, ongoing promotion, and commitment.
Thousands Of Followers Are Not Enough; You Need High Engagement:
Anyone who tells you that if you have thousands of followers on Instagram, you can easily earn money from instagram, he has not made it himself. There are currently hundreds of thousands of Instagram accounts with thousands of followers but do not make a single drachma. The reason for this? They do not have high engagement, and this is where you need to focus.
If you are a blogger, vlogger, or podcaster, you know very well what engagement is as you focus on building a successful blog. If you are not, let me explain what it is as simply and understandably as possible.
Engagement is essentially how much your followers interact with you. So, for example, if you have 10,000 followers who like your notifications, do not expect a brand to be interested in you. But if you have 10,000 followers who comment on your messages, like, and participate in discussions, then these 10,000 followers are worth more than a 50,000 followers account. And this is what brands are looking for, Instagram accounts with followers interested and looking carefully at what an Instagrammer uploads.
When a brand is looking for Instagrammers to promote their products or services on Instagram, they look at the engagement that exists in each account. This means that it looks carefully at every notification made in the last 3-6 months and analyzes the comments, likes, user interactions, impressions, reach, and then, if they are happy with what they see, they ask you to send them and statistics (which you can find in your account settings).
1. Make Sure You Have A Professional Instagram Profile:
No one will cooperate with you if you do not have a professional picture of the brands, even if you have thousands of followers on Instagram. As a result, you must ensure that specific tasks are completed correctly.
Correctly fill out your profile description: You should emphasize your profile description to project a professional image to each brand and following. Fill in your contact information (email is a must) and a brief description of who you are and what you intend to post on Instagram. To make your profile more visible in Instagram search results, put specific keywords (for example, fashion, food, sports, and so on) and hashtags in the description.
2. Post Often:
Frequently, but not excessively: You must post frequently enough to grow the number of your followers and high chance to earn more on instagram. You should publish at least 3-4 images per day, but space them out a few hours apart so that you don’t get monotonous, but also so that you don’t be unfollowed by spam. If you can’t publish enough images in a day, post at least once a day, but make it a good one (quality content, we say in the blogosphere).
3. Quality Is Everything:
No one has ever been able to market a professional product while also making enough money by sharing images from their phone. Even if you have the most recent iPhone model, uploading high-quality images is nearly difficult. You’ll need photographs that are high-resolution and shot with a good lens. This necessitates the purchase of a DSL or even a Mirrorless camera. If you’re constantly snapping selfies and attempting to promote yourself as a model, blurring the backdrop of images with an app or a smartphone isn’t professional and doesn’t look like it was shot with a DSLR camera.
4. Use Only The Appropriate Hashtags:
Posting a photo with unrelated hashtags to gain more likes does more harm than good to your image. No, I’m not talking about the image you submitted; I’m talking about your profile photo. The hashtags you include in the picture should appear below the photo’s caption and be as specific as possible. For example, if you’re posting an image from your trip to Athens, use the hashtags #travel #traveling #athens #greece #outdoors #walking and, of course, #followforfollow #followback and all the other spam hashtags.
5. Watch Out For Engagement:
To improve interaction with your followers, you’ll need to respond to their comments, answer the questions they ask you from the stories, tag them in some circumstances, and keep asking them things to comment on. The more comments and inquiries you receive, the better your Instagram profile will perform in the future.