When considering marketing measures, the digital domain can no longer be ignored. In this article, we will introduce you to what digital marketing is and what basic digital marketing strategies methods are, as new methods emerge daily due to advancing technology that will allow you to earn through digital marketting. We hope that there will be new findings for those who are implementing it in the future and those who are currently implementing it.
What Is Digital Marketing?
Digital marketing is marketing the method that uses “digital” technologies such as the Internet and IT. Until the Internet became widespread around the world, sales representatives visited their homes and businesses individually to conduct business experiences, impressions of customer interaction, and survey the general public through newspapers, magazines, television, etc. increase. Digital marketing refers to marketing that uses all kinds of digital technologies, including search engines, websites, social media, email, and mobile apps. Therefore, when measuring effectiveness, companies need to analyze and quantify numbers and values such as mobile app downloads, tweets on Twitter, and bookmarks on Facebook.
Understanding its basics will help us massively improve our earnings through digital marketing.
Techniques Used In Digital Marketing Strategies:
Even though digital marketing covers a wide variety of channels, you should start with the basics. There are some basic digital marketing techniques.
1. Listing Advertisement:
List ads (search link ads) are a type of “programmatic advertising” that adjusts budgets, bids, creatives, and more. According to the results you want to obtain, and users who use search engines such as “Google” and “Yahoo!”.
2. SNS Advertising:
SNS ads are ads that are place on SNS platforms such as Facebook, Instagram, Twitter, and LINE. Like listing ads, it is a type of operational advertising. It tends to be relatively acceptable to users because it naturally blends into the user’s timeline and news feed, and has a wealth of creative techniques. In addition, it has the advantage of being able to accurately deliver advertisements to the target by targeting by age, gender, place of employment, job title, educational background, etc. based on the profile information registered by the user.
SEO (Search Engine Optimization):
SEO (Search Engine Optimization) is a word that means search engine optimization, and mainly in the two major search engines of Google and Yahoo!, by displaying the site at the top for each keyword, many users are site.It is a method of attracting customers.
There are two main types of SEO.
- Internal Measures:
The internal measures include enriching content, optimizing the site structure, setting breadcrumbs, and page loading speed. The measures that should be taken in-house apply.
- External Measures:
External measures mainly include backlink measures. This is a measure to increase the evaluation of websites from search engines by attaching links to their own media to external sites.
Channels that benefit from SEO include:
Access analysis is a method of analyzing user behavior and attributes on the Web using an “access analysis tool” to discover and improve site issues and verify their effectiveness.
For example, if you operate a corporate site or owned media, but the effect is not good enough, you can visualize what kind of users are visiting the site and what kind of behavior you are doing on the site. It will be possible to take new measures.
Increase brand awareness and traffic, lead generation and create and promote content for customer acquisition. Channels that you can use for your content marketing strategy include:
- Blog article
- eBook and white paper
- Online catalogs and look books.
Paid Search Ads:
This is one of the best digital marketing strategies. The big advantage of paid search advertising (paid search advertising) is that it is easy to measure the return on investment and that you can start immediately at a cost. The most typical paid search ads are Google ads. Google Ads is base on an auction system, and if operated well, it can be expected to reduce costs and improve advertising opportunities and locations. Also the majority of websites on the internet use google ads that is also an example of earning through digital marketing
Advantage Of Digital Marketing:
The biggest advantage of digital marketing is the quantification of speed and effectiveness. It is possible immediately provide timely information to leads and customers, and to measure the effect numerically. Therefore, it can be said that the purpose of digital marketing is to improve the efficiency of sales activities and marketing activities (improve productivity) and to analyze the effects (improve cost effectiveness).
Role Of Digital Marketing:
The work that digital marketers should play is, of course, the digitization of sales and marketing. Due to the influence of the new coronavirus, real sales and marketing activities (visit sales, seminars, exhibitions, etc.) have become difficult. Therefore, digitizing them is a very important role of digital marketing. We must promote non-visit and non-face-to-face sales and marketing activities to improve efficiency.
Future Of Digital Marketing:
In the future, the use of AI (artificial intelligence) in the field of marketing is said to be the most notable. As AI advances, deep learning-centric technologies will become mainstream, customer analytics and person creation will be more automated and sophisticated, and even the decision to run and end a campaign is expected to be done by the machine. “quiet”. Not surprisingly, one-on-one marketing goes even deeper.
Digital marketing is a genre that is expect to develop further in the future as one of the marketing methods that meet the needs of the times. By emphasizing the connection with customers and utilizing digital data, diversifying tastes and behaviors can capture the interests desired information of consumers, and realize accurate marketing.
In addition, in combination with AI, it will be possible to instantly analyze vast amounts of customer data and make predictions that will enable users to earn more through digital marketting.