Social Media Marketing Strategies for Buisness Growth

There are many corporate accounts know that using social media will benefit companies, but have not been able to use it well. On this page, we will introduce the basics of social media marketing strategies(SMM)

We encourage you to better understand and take advantage of social media marketing. Because it can have a significant impact on your branding and public relations.

Social media marketing will become more and more active and will become the mainstream of marketing around the world. In fact, some people have a vague image of marketing called social media marketing.

What Is Social Media Marketing?

As the name implies, social media marketing is a marketing tool that uses social media.

The marketing techniques used by social media such as Facebook, Instagram, Twitter, and LINE are called social media marketing (SMM) or SNS marketing.

Unlike websites, social media has several advantages because it allows businesses and consumers to communicate in both directions.

With the spread of smartphones, the number of social media users is increasing, and social media marketing is drawing attention.

What Is The Difference Between SMM and SNS:

There is no clear or big difference between social networking site (SNS) and social media marketing (SMM), but in order to fully understand this marketing method, you need to know that social media and social media are not synonymous in the first place.

SNS is a web service that can build a social information network, and its main purpose is communication between individuals. Typical services include Facebook, Instagram, and LINE.

On the other hand, social media goes far beyond the significance of SNS. So. and not only enables two-way communication, but information (content) that is born there and can be accessed by anyone basically jumps over the community (share). The feature is that it expands steadily.

For example, SNS such as Facebook, Instagram, and LINE are naturally social media, and not only Twitter (officially declared not to be SNS), but also Youtube, Hatena bookmarks, online bulletin boards, user blogs, and even Wikipedia. , Included in social media.

It does not make a big difference, but keep in mind that social media is not SNS. Therefore, SNS is one of the components included in social media.

Social Media Marketing Strategies Aim:

SMM / SNS marketing aims to raise awareness of companies, products,and services, increase customer attraction, branding, and collect customer information by utilizing content in this way. It is a marketing activity.

Startup With Social Media Marketing?

Now let us see how companies actually start social media marketing.

Just sending out on social media is not social media marketing. So, we recommend that you follow the steps below to get started.

Determining The Purpose & Concept:

First, determine the purpose and concept of social media marketing.

Set a clear purpose, such as whether the purpose of social media marketing in consumer behavior, awareness-raising, or fanning of existing users.

In addition, by defining the concept of what kind of content to send from what perspective, it is possible to make the content to be sent consistent.

However, if you fit it too much into the mold, the engagement will be worse. So, it is effective to keep it to a rough concept and actually interweave current affairs.

Benchmark Of Competitors:

Next, we will benchmark our competitors.

Benchmarking your competitors’ social media will give you an idea of ​​what your posts are responsive and engaged.

In addition, by checking the benchmark regularly, it is possible to identify the parts that are not enough to send out the company’s social media.

Determine a Persona:

Although it is similar to the purpose and concept, it is also important to set the target “persona” that you want to acquire as a customer.

If you have an account with a large number of followers, you do not need to narrow down the persona so much, but if you send it without narrowing down the persona with a small number of followers immediately after starting social media operation, it will be a tweet that does not affect anyone I will end up.

Therefore, it is recommended that you first set a persona for users who are close to your company’s products and services and make a call.

Continue To Send Information That Personas Are Looking For:

Up to this point, we have designed marketing strategies, but after that, we will disseminate information according to the strategies we have set.

Not only information about products and services, but also useful information that is not related to services and products, and by alerting and providing information in the event of a disaster, we can gain the trust of users. As a result, it leads to an increase in followers and purchases of the products.


Social media marketing strategies (SMM) / SNS marketing is by no means transient. In the web marketing world, it will continue to be operated as one of the important measures of web marketing along with SEO, SEM, content marketing, mail marketing, or advertising.

Social media marketing is an effective marketing measure in the present age when SNS is widespread.

Marketing that utilizes SNS includes influencer marketing and ambassador marketing. It is therefore a measure in a different area from social media marketing.

Consider what is best for your company and implement effective marketing measures.

If you haven’t started marketing on social media yet, why not take this opportunity for the first time?

Leave a Comment